18% Recovered Ad Spend Global Manufacturing
The Problem
A mid-sized manufacturing firm was spending $40k/month on Google Ads. Because their sales cycle happened offline, Google's algorithm had no conversion data to optimize against, resulting in massive wasted spend on unqualified clicks.
The Architecture
Salesforce Make.com Webhooks Google Ads Offline API
We bypassed their marketing agency and built a secure, server-side pipeline. When a lead hit "Closed Won" in Salesforce, a Make.com webhook caught the payload, formatted the GCLID (Google Click ID), and securely pushed the exact revenue figure back to the Google Ads API.
Zero Data Dropped by iOS updates B2B SaaS
The Problem
A SaaS company's Facebook and LinkedIn tracking broke completely due to aggressive ad-blockers and iOS privacy updates. Their standard browser-pixel tracking was missing nearly 35% of all incoming demo requests.
The Architecture
GTM Server-Side Google Cloud Custom DataLayer
We ripped out all their fragile frontend tracking pixels. We deployed a Server-Side Google Tag Manager container hosted on Google Cloud. We configured their website to send a single secure payload to the cloud server, which then routed the data directly to the advertising APIs, completely bypassing browser restrictions.

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