The Problem
A mid-sized manufacturing firm was spending $40k/month on Google Ads. Because their sales cycle happened offline, Google's algorithm had no conversion data to optimize against, resulting in massive wasted spend on unqualified clicks.
The Architecture
Salesforce
Make.com Webhooks
Google Ads Offline API
We bypassed their marketing agency and built a secure, server-side pipeline. When a lead hit "Closed Won" in Salesforce, a Make.com webhook caught the payload, formatted the GCLID (Google Click ID), and securely pushed the exact revenue figure back to the Google Ads API.