One of the most widely used open-source eCommerce platforms, Magento is used to create custom, top-notch, robust, and supported eCommerce solutions. Users of Magento can automatically update eCommerce websites. It is easy, fast, and flexible to use. Roy Rubin, CEO and co-founder of Varien, created Magento before it was initially made public on March 31, 2008. After ten years, Adobe Inc. ultimately purchased Magento. Magento offers many advantages for online retail.

Let’s take a closer look at a few of Magento’s main advantages. Although there are far too many advantages to list here, we have attempted to make the most important ones clear for readers who may be considering creating a completely customised online store.

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Advantages of Developing an e-Store using Magento

Open-source and self-hosted

Self-hosted eCommerce systems are ones whose software you may download and instal on your own computer. The fact that these platforms are frequently open source implies that you will have access to the source code. They include, among others, Magento, WooCommerce, and OsCommerce. You are solely responsible when using a self-hosted, open source platform like Magento 2.

On the other hand, if you choose a hosted eCommerce platform, the owner company also offers you hosting in addition to the software. However, since you won’t have access to the software’s source code, it is sometimes referred to as SaaS. (software-as-a-Service). Shopify, BigCommerce, PrestaShop, and other SaaS-based eCommerce platforms are a few examples.

Regarding the two major open-source eCommerce platform types mentioned above, there are a variety of viewpoints. However, the secret to making an informed choice may lie in understanding both the benefits and drawbacks of each simultaneously.

Benefits of Magento as an Open-source and Self-hosted Platform

• Complete control and ownership over your store.
• Bespoke online store development as per your business needs.
• Ability to optimize the user experience of your store and win over your customers. 
• Magento would allow the integration of cutting-edge technologies like AI & ML to implement innovative features into your online retail store or marketplace.

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A Few Out-of-the-box Features

Another advantage of Magento is that it is brimming with fascinating features that will allow you to launch your business right away. You don’t think so? It includes everything you need to launch a web business, even in its open-source edition. The Magento eCommerce Store may instantly provide some wonderful features like:

• Catalog management features
• SEO functionality
• Marketing/promotions suite
• Order management (invoicing, etc.)
• Site management (CMS functionality, etc.)

This list is still incomplete. 

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Default Theme Access like LUMA

Yes, Magento 2 ships with the LUMA theme by default. With this theme’s ideal user interface, you may open your online store and start making sales without even tweaking it.

On other platforms, you must use extensions and add-ons to integrate the various capabilities into your business. Unlike Magento, these platforms do not have default packaging. Additionally, it speeds up the building of specialised eCommerce stores.

Enhanced testing capabilities

A strong testing enablement suite offered by Magento can significantly lower your pre-release faults. This guarantees a seamless consumer experience while enhancing your online retailing goals.

Additionally, Magento provides the Functional Testing Framework, a developer-focused testing framework built on PHPUnit (FTF). The adoption of this framework with reliable performance would be ideal for the QA engineers.

Noteworthy benefits of FTF 

• It provides pre-packaged versions of all the common test scenarios that help to define the majority of your e-crucial store’s functioning procedures.
• All of the failures are duly noted and supported by screenshots as you run these tests, either all at once or one at a time.
• Your Magento developers don’t need to worry about it because this cross-platform framework functions across all supported operating systems.

There are so many additional beneficial capabilities in FTF that allow Magento to partially automate the testing cycle for eCommerce applications.

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SEO-friendly Features

Getting your e-store recognised is difficult when there are so many companies vying for the same keywords. Because of this, effective online businesses must incorporate search engine optimization. Typically, inbound leads obtained from organic search have lower acquisition costs and higher conversion rates.

Thanks to its comprehensive range of SEO customization capabilities, Magento gives you the peace of mind that your online exposure is secure. Through index management, you can manage the links that are sent to the search engines. Your SEO specialists can take advantage of a number of other tools in Magento to improve your web shop’s search engine optimization.

You must understand that what sets Magento apart in this regard is not its core functionality but rather the incredible ecosystem of SEO extensions made available by various vendors, which enables you to optimise the SEO of your Magento website to a whole new level.

If you have questions about which SEO extension will best meet your demands for website optimization, speak with one of our Magento certified solution consultants.

Allows integration of popular payment gateways

Many well-known payment gateways, like PayPal, Braintree, Cybersource, WorldPay, etc., can be integrated with Magento 2. As a result, you can guarantee that your online store’s checkout process is improved.

Benefits of multiple payment options

• Expand the audience you target by handling numerous currencies thanks to the multi-payment facilities included into the online store, which will appeal to a global clientele.
• As fewer customers quit shopping carts because they can’t find their preferred payment method, customer retention rates rise.
• Make your online store appear authentic, which gives visitors a sense of trustworthiness.

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Magento Benefits Summarized

• For those without technical expertise, Magento offers a system that is highly adaptable and simple to use.
• Magento is a highly feature-rich and properly scalable eCommerce platform.
• When contrasting Magento with SaaS, you have access to hosting and ownership of the software.
• Numerous extensions are made possible by Magento on the marketplace.
• Magento can manage many stores for several nations, as well as target markets and brands with different price, content, and payment methods from one Magento installation.
• For small and medium-sized businesses, Magento Community Edition is free.
• In comparison to other systems, Magento is SEO-friendly.
• Magento is simple to integrate with emailing platforms, making it simple for you to communicate with your consumers.

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Since its founding in 2016, Trident Technolabs, a family of software specialists, has successfully completed eCommerce projects. Our engagement models are adaptable to your business requirements, and the team provides end-to-end support even after the product has been delivered and released to the market.

With regard to experience, we have assisted startups, SMEs, and even Fortune 500 firms in developing incredible online stores that met the demands of multilingual websites and mobile commerce solutions.

To get started, get in touch with us and tell us about your concept!